How to Design the Placement of Display Shelves in the Food Industry
How to Design the Placement of Display Shelves in the Food Industry
In the food industry, the placement and design of display shelves are crucial factors in attracting customers and increasing sales. A well-thought-out layout not only effectively showcases products but also enhances the shopping experience for customers. This article will explore how to design and position display shelves in places like malls and supermarkets, focusing on candy display shelves, snack display shelves, rotating display shelves, and multi-functional display shelves.
1. Choosing Suitable Display Shelves
1.1 Candy Display Shelves
Candy display shelves typically feature a multi-tiered design to showcase various flavors and brands of candy. Opt for brightly colored and visually appealing shelves to enhance product allure.
1.2 Snack Display Shelves
Snack display shelves should have substantial weight-bearing capacity and a multi-tiered design to exhibit various packaged snacks like chips, cookies, and chocolates. Select durable materials to ensure the shelves can withstand the weight of snacks.
1.3 Rotating Display Shelves
Rotating shelves with 360-degree rotation functionality allow for the display of a wider variety of products and facilitate easy browsing for customers, making them a practical choice, especially in limited space.
1.4 Multi-functional Display Shelves
These shelves feature adjustable height and angle designs, suitable for displaying products of different sizes and shapes. They can be customized as per the requirements to meet the display needs of different food items.
2. Selection of Placement Locations
2.1 Malls
In malls, place candy and snack display shelves near high-traffic main aisles to allow customers to make purchases conveniently. Rotating and multi-functional shelves can be positioned in specific promotional areas or themed display zones to attract customer attention.
2.2 Supermarkets
Candy and snack display shelves are typically placed near checkout counters in supermarkets to encourage impulse purchases during checkout. Additionally, rotating and multi-functional shelves can be placed in corner positions on shelves to enhance the overall display effect of the area.
3. Layout and Design Recommendations
3.1 Product Classification
Classify products based on type and brand to help customers quickly find the desired food items. For example, group sweets like chocolates, candies, and chewing gums together, and snacks like chips, nuts, and cookies together.
3.2 Price Labeling
Clearly display prices on the shelves to help customers understand the product prices and improve purchase decision efficiency. Use prominent fonts and colors for price labels that match the packaging style of the products.
3.3 Maintain Cleanliness
Regularly clean and organize display shelves to keep the product displays neat and tidy. Periodically check and replenish out-of-stock items to ensure the integrity and attractiveness of the display shelves.
4. Importance of Customer Experience
4.1 Tasting Area
Set up tasting areas near the display shelves to allow customers to sample certain food items, increasing the likelihood of purchase. Design tasting areas to be simple and easy for customers to sample.
4.2 Promotional Offers
Organize regular promotional activities to attract customer attention and increase purchasing desire. Place promotional price tags on the display shelves to encourage customers to actively choose products participating in promotional activities.
The rational design and placement of display shelves in the food industry are key to improving sales performance and customer satisfaction. By selecting suitable display shelves and determining their placement locations, businesses can enhance the attractiveness of their products and optimize the shopping experience for customers.
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