Digital Signage and Electronic Screen Player in new retail
Digital Signage and Electronic Screen Player in new retail
In the new modern retail, Digital Signage and Electronic Screen Player are gradually replacing traditional paper labels.
Digital Signage are widely used in retail stores, company buildings, healthcare and logistics, supermarkets, convenience stores, and pharmacies. They have large performance, wide coverage, low cost, flexible design, and convenient operation. These advantages have greatly improved people's acceptance.
Digital Signage, also known as Electronic Shelf Label (ESL for short), is an electronic display device with the function of sending and receiving information. It is customizable to the client's needs and mainly highlights prices, advertisements, and any other required information. At present, new retail advocates digital management, so the digital transformation of the commercial nature of electronic price tags improves price flexibility and accuracy, store efficiency, and the connection between employees and shoppers. Each electronic shelf label is connected to the computer database of the mall through a wired or wireless network, and the latest commodity information is displayed on the screen of the electronic shelf label. The program background monitors the product at all times without missing changes, and at the same time adjusts the price of the product on demand and can be updated synchronously within a few minutes.
This electronic price tag is suitable for various display fixtures.
The Digital Signage have actually successfully incorporated shelves into computer programs, getting rid of the situation of manually changing price tags, and achieving price consistency between cashiers and shelves. This electronic price tag is suitable for various display shelves.
The electronic price labels list is an independent system, which can clearly manage and show price information, ensure accurate pricing and update promotional prices in time. Due to the connection with the computer system, the labor cost is greatly saved and transcription errors are reduced, which can improve customer satisfaction and increase product profits.
The Electronic Screen Player also use an independent program to play advertisements. We design the display fixtures according to the size of the Electronic Screen Player which required by the customer, and place advertisements in all directions to demonstrate the customer's products.
The Electronic Screen Player can not only be embedded on the display fixtures but also stand beside the fixtures. The large screen player can stand on the floor to convey product information and promotion information in all-round way, accurately the target customers, and stimulate purchase desire of the customers.
Compared with other advertising costs, Electronic Screen Player have low investment costs, wide coverage, and more significant results, which greatly increase the sales of products. Due to the connection with the computer system, customer can change the advertisement at any time, combine it with TV promotion, and sell it according to the price. At the same time, customers can remotely operate multiple Electronic Screen Player , and will not miss any unpublished advertisement.
